Mappati i 50 marchi di grill preferiti dagli Stati Uniti: il vincitore non era quello che ci aspettavamo

It turns out Blackstone is the US’s most-loved grill brand, with 21 states naming it their favorite.

Meanwhile, the iconic Weber – the brand that practically invented backyard grilling – is getting pushed to the coasts. 

And Big Green Egg, the cult-favorite kamado? It only wins two states.

The grill wars are real. And we have the map to prove it.

Part 1. What We Did

We pulled 12 months of Google Trends data (January 2025 – January 2026) for six major grill brands: Weber, Blackstone, Traeger, Big Green Egg, Pit Boss, and Kamado Joe.

Then we mapped which brand dominated search interest in each of the 50 states.

Part 2. The National Picture

Blackstone wins America. The griddle brand that exploded during the pandemic now dominates 21 states – more than any other brand. Weber, the longtime market leader, comes in second with 18 states. But here’s the thing: they barely overlap.

This isn’t a close race in most places. In Montana, Blackstone scores a perfect 100 while Weber sits at just 54. In Illinois (Weber’s home state), Weber scores 100, while Blackstone sits at 52.

The brand loyalty runs deep – and it runs regional.

Part 3. The Biggest Surprises

1. Blackstone is beating Weber nationally. Five years ago, this would have been unthinkable. Weber was THE grill brand. Now, a griddle company that most people hadn’t heard of in 2018 dominates more states than the industry’s most iconic name.
2. Kamado Joe is outselling Big Green Egg in the South. Big Green Egg practically invented the American kamado market. Kamado Joe was the upstart. Now the upstart owns Alabama, Louisiana, Texas, South Carolina, and Virginia.
3. Florida is going Weber, not Blackstone. Florida’s outdoor lifestyle seems like Blackstone territory. But Weber wins the Sunshine State, suggesting that condo balconies and HOA rules might be limiting the adoption of griddles.
4. Traeger only won three states. The company that created pellet grilling has been eclipsed by cheaper alternatives and the griddle boom. Its territory has shrunk to the Pacific Northwest.

Bonus: To get the best grilling results, don’t miss the ChefsTemp smart grill gauge thermometer hub to control temperature everywhere.

Part 4. The Blackstone Heartland (21 States)

Blackstone owns Middle America. From Montana to West Virginia, from the Dakotas down to Arizona, the griddle brand dominates a massive swath of the country.

Blackstone’s territory: Arizona, Arkansas, Colorado, Indiana, Iowa, Kansas, Kentucky, Michigan, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, South Dakota, Tennessee, West Virginia, Wyoming

If you’re in a state where Friday night football matters more than farmers’ markets, you’re probably in Blackstone country.

Montana leads with a perfect 100 score. Nebraska (94), Wyoming (89), and South Dakota (85) follow close behind.

The Mountain West and Great Plains have spoken: griddles are the future.

Part 5. The Weber Coasts (18 States)

Weber’s stronghold tells a different story. The brand dominates the Northeast, much of the West Coast, and the Upper Midwest – essentially, the places with the highest cost of living and the smallest backyards.

Weber’s territory: California, Connecticut, Delaware, Florida, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Hampshire, New Jersey, New York, Rhode Island, Utah, Vermont, Washington, Wisconsin

Illinois gives Weber its highest score (100) – no surprise, since Weber-Stephen Products is headquartered in Palatine, just outside Chicago. Utah (95), New Hampshire (90), and Wisconsin (89) round out Weber’s strongest states.

Tip: Click here for the smoked beef chuck roast recipe, if interested.

Part 6. The Kamado Joe Surprise (5 States)

Here’s where it gets interesting. Kamado Joe – not Big Green Egg – wins the South.

Kamado Joe’s territory: Alabama, Louisiana, South Carolina, Texas, Virginia

Alabama gives Kamado Joe a perfect 100 score, making it one of only 6 states where any brand has reached that mark. The ceramic cooker brand has carved out a Southern stronghold that we’d assumed belonged to Big Green Egg.

Kamado Joe has been aggressive with innovation (the rotisserie insert, the SloRoller, the divide-and-conquer system) while Big Green Egg has largely stuck to its classic formula.

Tip: Click here for the thermometer tips for Kamado grilling se interessati.

Part 7. The Big Green Egg Disappointment (2 States)

For a brand with such a devoted following, Big Green Egg’s map presence is shockingly small.

Big Green Egg’s territory: Georgia, Mississippi

Georgia makes sense – Big Green Egg is headquartered in Atlanta. Mississippi is the only other state where the iconic green kamado beats all competitors. That’s it. The brand that launched a thousand Reddit threads about “Eggheads” and spawned a cult-like following wins just 4% of states.

The data doesn’t mean Big Green Egg isn’t popular. It means that in state-by-state comparisons, other brands generate more search interest.

Part 8. Traeger’s Pacific Northwest (3 States)

Traeger, the company that invented the pellet grill, holds onto its home turf.

Traeger’s territory: Alaska, Idaho, Oregon

Idaho gives Traeger a perfect 100 – fitting, since the company was founded in Oregon and is now headquartered in Salt Lake City, Utah (though Weber wins Utah).

Part 9. The Lone Ranger: Pit Boss (1 State)

Pit Boss, the value-oriented pellet grill brand, wins exactly one state: North Dakota.

And it’s not even close – Pit Boss scores a perfect 100 there while Blackstone (the runner-up) manages just 82. Something about North Dakota and Pit Boss just clicks.